When you interact with us, whether by using our Website or communicating with us, we may collect the following information about you:
Information you give us: you may give us information about yourself if you sign up for an account on our Website, place an order for products, complete any online forms (such as registration forms, competitions, and surveys), opt-in to receive our newsletters and special offers, enter a competition or promotion, participate in social media functions with our Website, or correspond with us (by email, telephone, instant chat, social media or otherwise).
This information may include your name, address or location, phone number and email address, date of birth, gender, purchase information, images and financial information (including your credit or debit card details), amongst other information.
Information we receive from other accounts or sources: we may receive information about you from your other accounts or other websites, including data brokers, our partner companies, social media providers like Facebook and Instagram, advertising networks and analytics partners, and payment and delivery service providers, amongst others.
By logging in to our mobile applications via Facebook or Instagram, or linking your account on our Website to your Instagram or other accounts, you are giving us permission to obtain certain information and content from these accounts. The specific types of information that we may obtain depend on your settings for that account or website, and will be subject to their privacy policies.
We supplement the data you provide to us with data from data append services such as public or social graph data in order to better serve you with content or promotions. We will append this data to our existing customer account information to better understand customers’ interests and to provide more relevant product recommendations and advertising. We may append information about you that is publicly available. This information may include, for example, household size, household income, or profession. This information may be associated with your personal information such as name, email address, physical address, or phone number.
The information our IT systems collect about you: Each time you visit the Website, certain information will be created and automatically recorded by our IT systems. That information includes:
Cookies: These small text files can help improve your experience with the Website and make it easier to interact with us. This may include storing your location or language preferences to save you having to re-enter information when returning to, or ensuring that items you wish to order don’t disappear as you navigate between pages on our Website.
Device information: the information provided by your device will differ depending on which type of device you are using (whether it’s a PC, Mac, iPhone, Android, or otherwise) and the settings on that device, but includes the type of device you have (such as an iPhone 6S or Samsung Galaxy S7), the device’s IP address, the browser you are using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, and crash or download error reports.
Information we collect in person is always looking for new opportunities to improve our services and this extends to your experiences on our online store. You may also give us information about yourself if we carry out a direct sale where you make a purchase using a credit/debit card or bank transfer, complete a survey or questionnaire, enter a competition or promotion, provide us with feedback or otherwise interact or correspond with us. Where you use a WiFi-enabled device in our showroom/offices, certain information may be provided by your device, which will differ depending on your device and settings. The information that may be provided is the type of device you have, the device identifier/media access control (MAC) address, the proximity of the device from the access point, location of the device, and where relevant, when and for how long the device is connected to the Wi-Fi network. You can prevent information being provided by turning off the Wi-Fi feature on your device.
To allow you to order and receive products from our Website, administer your account and to optimise your experience we need to use the information that we collect in a number of different ways. The key purposes for which we use your information are as follows:
To provide you with the products you have ordered. Your information (including name, address, phone number, email address, and financial information (such as debit or credit card details)) will be used so you can submit, and we can process and fulfill, that order. We may also use your information to communicate with you about your orders and account and provide you with customer support when needed. This may require us to provide your information to third parties including our partner brands and our delivery partners, as further set out below;
To administer, maintain, and optimise our Website, our services and your experience: we want you to have the best experience possible when you interact with us, including using our Website, products and services. To do this, we use your information (including log data, statistical information, and device information) to ensure that the Website and its features and any Wi-Fi networks are functioning correctly, to adapt and customise our Website to better suit your preferences and to provide pages specific to your language or location. We may also work with selected third parties to enrich, match or combine some of your information to provide you with customised offers and personalised services;
To provide you with customer services: if you contact our customer services team or provide us with feedback for any reason, whether by email, phone, chat, or otherwise, we will use your information (including your name, phone number, and email address) to help us categorise the communication, respond to you, and where appropriate, investigate, and resolve any issue or incident that you may have. We may also use your phone number or email address to let you know the status of, or if there are any problems with, your order;
• For advertising and marketing purposes:
Where you have told us you would like to receive marketing communications or when you have made a purchase from our Services, unless you tell us otherwise, We will use your personal information (including your name, email address and address) to occasionally send you updates, news, and offers via email, post, or other forms of media. We may use your information (including supplemental information received from partners that we append to our existing customer information), to tailor these messages to you. You may unsubscribe from email marketing communications by modifying your preferences in your account’s profile management section, or by following the opt out instructions in the promotional emails we send you;
To advertise and promote our or our partner brands’ products and or services. Where you give consent, we may use images of you on our Website, social media sites (e.g. Instagram)
To carry out research, analysis, and surveys on your use of our Website, and views: where you have opted in to receiving communications from us, we may use your personal details (including your name, address, email address, and phone number) to send you polls and surveys to find out your views of our Website and services. We may also carry out analysis of, and research into, the ways that you use our Website so we can optimise the Website and your experience. We may use third parties to carry out any research, analysis, and surveys, or to deliver incentives in return for your participation in polls.
For your, and our, financial security: for everyone’s safety, we need to ensure that our customers are genuine. To do this, we may use your personal information (including your name, address, and financial information to confirm your identity and perform a credit check or anti-fraud checks. We may use third party credit reference or fraud prevention agencies to perform these checks, as further set out below, but no formal credit check is performed and your credit rating will not be affected. Please note that we do not sell your information without your consent (whether your name, address, emails address, financial information, or otherwise) to any third party
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Keeping you and your personal information secure is very important to us. We take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.We take steps to encrypt the personal data that you send us during the order process (especially any financial information such as credit or debit card details);
We do not keep details of your credit or debit card that would enable any third party to transact using that credit or debit card (such as your CCV number)
Regularly monitoring our servers and IT systems for possible vulnerabilities and attacks. Unfortunately, despite this, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of your personal data transmitted to or through our Website, and any such transmission is at your own risk. In particular, please keep in mind that if you voluntarily disclose personal information online in a non-protected environment (such as a message board, shopping list, or in chat areas) then that information can be collected and used by others outside of our or your control.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.